Flybar-Bounce back to joy
Established in 1918 the original pogo stick company with 100 years of heritage. With a focus on the kids toy industry this speculative project aims its demographic at the Nostalgic desk worker that's ready for an adventure.
Henry Cabelus X Flybar
Henry is a world record holder with 634k Instagram fallowers and 415 TikTok fallowers. He represents what is possible with a pogo stick showing his successes as well as his failures. This partnership would focus on pogo stick tricks in mundane settings like an office or where houses. Settings that are a stark contrast to the athleticism.
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Many adults today are burnt out and looking for something different 73% of adults say they’ve lost touch with playfulness, majority report chronic workplace stress and many say that exercise feels like a chore.
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This unconventional solution tackles the exercise market with something different. The pogo stick is the new “different” hobby that gen-z is looking for and the chance of community that the world is craving.
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reframing the pogo stick from a kids toy to an adult escape that focuses on nostalgia, wellness, and community.