My origin story is Freetown, Massachusetts: small town, big woods, plenty of weird local myths, and people who either peaked in 1982 or haven't left their porch since. I love the woods, camping, and freezing my ass off by a fire, which naturally prepared me to tackle the least natural thing on earth, artificial intelligence. And here I was thinking Silicon Valley was a national park I needed to visit. Poor advertising if you ask me. But that’s the thing, I’m fascinated by advertising precisely because people take it for granted. It quietly steers our cultural habits, but I prefer dragging it front and center. While everyone else yells at the football game, I save my energy for the commercial breaks, dissecting the strategy in real time and reminding people that good advertising isn't background noise; it’s deliberate, powerful human psychology. Now, I’m applying that same standard to AI. I’m not interested in letting algorithms generate generic wallpaper; I’m using the tech with research, backbone, and intent.