The rise of "tip fatigue" has introduced critical friction points that influence why consumers are increasingly refusing to tip or reducing their tip amounts. Nearly two-thirds of Americans (63%) hold a negative view of modern tipping systems, with 41% asserting that tipping culture has gotten completely out of control.

Many consumers also mistakenly assume that "delivery fees" go directly to compensating the driver for gas and vehicle wear. When they realize these fees are retained by the platform, the resulting "fee fatigue" makes them highly reluctant to add a generous tip on top of an already expensive order.

Tipping is a fundamental part of the dominos structure and is actively encouraged by the company. Yet it is still a overall negative experience. We can give the customer to “win” back there tip through competitions in the dominos delivery areas. We would split the areas taking into account social and economic factors to truly give everyone a chance.

Whatever team has the highest tip average in the country at the end of the campaign will get a pizza party by dominos. Then the team highest tip average in individual counties will get a 2 free pizzas. Effectively giving back to the costumers that gave the most.